Privacy Policy

1. Introduction

Private Fire ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or engage with our services. By using Private Fire, you consent to the practices described in this policy. If you do not agree with this policy, please do not access or use our Services.

2. Information We Collect

We collect several types of information from and about users of our Services:

Personal Identifiers: Full name, email address, phone number, and mailing or property address.

Location Data: ZIP code and property coordinates used to assess fire risk and deploy protection services.

Financial Information: Billing details collected through our secure payment processor (we do not store raw card data).

Usage Data: Pages visited, features used, time spent on the platform, device type, browser, IP address, and referral sources.

Communications: Any messages, support tickets, or correspondence you send us.

3. How We Use Your Information

We use the information we collect to:

• Deliver and manage your fire protection service and coverage application account • Send emergency alerts and fire risk notifications relevant to your area • Process payments and communicate about your subscription • Improve and personalize the Services • Respond to support inquiries and communications • Comply with applicable legal obligations • Detect and prevent fraud or unauthorized activity

4. Information Sharing

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information only in the following circumstances:

Emergency Services: When necessary to protect life or property, we may share your location and contact information with public emergency services such as fire departments or law enforcement.

Service Providers: Trusted third-party vendors who assist us in operating our platform (e.g., payment processors, cloud hosting, analytics) are contractually bound to use your data only for the services they provide to us.

Legal Requirements: We may disclose information when required by law, court order, or government authority.

5. Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS), encrypted storage at rest, access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our Services at your own risk. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

6. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies help us remember your preferences, keep you logged in, and analyze how you use our Services.

Types of cookies we use: • Essential Cookies: Required for the platform to function correctly. • Analytics Cookies: Help us understand usage patterns (e.g., page views, feature adoption). • Preference Cookies: Store your settings and personalization choices.

You may configure your browser to refuse cookies; however, some parts of our Services may not function properly without them.

7. Your Rights

Depending on your location, you may have the following rights with respect to your personal information:

Access: Request a copy of the personal data we hold about you.

Correction: Request that we correct inaccurate or incomplete information.

Deletion: Request that we delete your personal data, subject to certain legal exceptions.

Portability: Request your data in a structured, machine-readable format.

Optimize Marketing: Opt out of marketing communications at any time by clicking "Unsubscribe" in our emails or contacting us directly.

To exercise any of these rights, contact us at info@privatefire.com.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our Services. We also retain data to comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer necessary, we will delete or anonymize it in accordance with our internal data retention policies. You may request earlier deletion by contacting us at info@privatefire.com.

9. Children's Privacy

Our Services are intended solely for individuals who are 18 years of age or older. We do not knowingly collect personal information from minors. If you believe that a minor has provided us with their personal information, please contact us immediately at info@privatefire.com so we can take appropriate steps to remove that information from our systems.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of material changes by updating the "Last Updated" date at the top of this page and, where appropriate, by sending an email to registered users. Your continued use of our Services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please contact us:

Email: info@privatefire.com Phone: 818-414-1980 Mailing Address: Private Fire, Los Angeles, California